Connecting with the customers on special days is something the brand does not miss. Brand leverages at its best of capabilities and comes up with the creativity to showcase that association with product or services that they offer. Valentine is about love brands come out with excellent innovative ideas to portray love and its side we had not seen before.
Brands also kept it small considering the attention span of the user or a storyteller’s way to capture it.
Let’s take a peek at these thrilling campaigns.
- Cadbury Dairy milk Silk
Cadbury Dairy Milk Silk blends their product with the festivals well and this year as well they stuck to the concept of the ‘pop your heart’ campaign which was introduced 3 years back. With this year’s campaign, they have highlighted the creative ways to celebrate your love.
Lays India introduced new flavours and focused on the new version of their campaigns with brand ambassadors Ranbir Kapoor and Alia Bhatt. A traditional way of flirting is something that has been garnered through this campaign.
- Britannia Little Hearts
Britannia was whimsical this year and sent out a message that heartbreaks can be sweet too and played with the biscuit to make it more appealing.
- Burger King India
Burger King brings in the spice by subtlety giving tips of an ideal partner through the match marker. Burger King goes an extra mile to go out of the box here.
Nykaa surprises and takes on a very beautiful journey of the numerous meaning of love and shares some heart-warming stories. Taking a dig at what is love and creates a perception of defined ways of expressing way and unfolds the ways in the end.