SEO Vs Content Marketing

Search Engine Optimization (SEO)

Is SEO really dead?

SEO is not dead but it has changed drastically. It is all because of Google’s newly released algorithms. In these algorithms, Google started giving more importance to the uniqueness of the website content along with it’s likability & shareability.

Content Marketing

It is about constantly communicating with your prospects & customers without selling them your products.

Content marketing includes creating & nurturing content which included:

  • Blogs / Articles
  • Videos
  • Photos
  • Social Media presence
  • Participating in Forums & discussions
  • Webinars
  • Newsletters & Email campaigns etc

Content marketing compliments SEO because of new updates in the way Google index website pages. As per Google’s algorithms, it gives more importance to unique & more shareable content.

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