SEO Manager - Qi Spine Clinic - Mumbai

Role & Responsibilities:

Reviewing and analyzing Group companies sites for areas in SEO that can be improved and optimized.
Define SEO roadmap at both the strategic and tactical levels, including management and measurement of the operational execution.
Set and execute strategies to improve the organic ranking for various brands.
Optimize insight identification and communication between SEO and content development team for search volume and user intent.
Collaborate with content development team to map keyword targets to content development.
Identifying powerful keywords (keyword research) to drive the most valuable traffic.
Developing link building strategies (as per trend) and analyzing keywords and SEO techniques used by competitors.
Establish SEO best practices and long-term strategies that will maximize organic search performance and increase quality traffic to our websites.
Regularly mine data and conduct competitive analysis to find content gaps, identify where we are losing ground, and propose new experiments.
Lead regular performance audits of meta information, URL, internal linking, and other SEO best practices.
Collaborate with different teams, such as Marketing, website management, content, UI/UX design, etc. for executing successful organic search (SEO) projects.

A minimum of 5-7 years of hands-on SEO experience.
Experience in a digital ad agency handling various clients SEO practice is a must.
SEO team leadership and management experience in a results-focused environment.
Track record of successfully driving significant SEO results and traffic growth in a competitive environment is preferred.
Graduate degree; Business or Marketing MBA preferred.
Must have handled B2C, B2B & E-commerce specific websites.
Should have experience of working with tools like Google Analytics, Google Webmaster, Google Search Console, SEM Rush, Ahrefs, STAT , Conductor and other SEO tools to identify trends, track performance, and repeat on successes.
Experience in Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemap review/maintenance etc.
Experience working with developers and UX designers will be a plus.

SEO Manager – Qi Spine Clinic – Mumbai