Search Engine Marketing Executive By Insomniacs

Mumbai, Maharashtra

₹20,000 – ₹40,000 a month

The ideal Performance Marketing Manager at insomniacs is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment.

What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings – instead of just creating dashboards.

You’ll have an important role to play in scaling up Insomniacs marketing efforts across all paid channels.

Responsibilities:

-Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
-Optimising campaigns across multiple channels to deliver the best return on investment
-You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
-You write content for marketing ads, campaigns and landing pages
-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
-You build and run A/B tests across landing pages and the homepage

Job Type: Full-time

Salary: ₹20,000.00 to ₹40,000.00 /month

Experience:

• SEM: 2 years (Preferred)

Education:

• Diploma (Preferred)