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Digital marketing is rapidly growing as preferred marketing media in real estate because of it’s agile nature. This is the only medium which can work seamlessly in entire customer lifecycle. i.e. Awareness, Research, Comparison, Purchase, Retention.
Since real estate buying is not an impulse decision, buyer spends lot of time in research & comparison phase. Mechanisms like content marketing works really well in such phase where Brand creates sales environment around buyer which does not look sales oriented.