Programmatic Media Buying
Programmatic media buying is new age Media planning & buying technique where it’s no more about buying fixed ad spots or buying a few million impressions.
Here the approach is more data-driven & target oriented. By using the programmatic technique an advertiser can now target a particular digital persona. The digital persona is defined by the target audience’s behavior on the digital medium.
Programmatic media buying can be done by using Ad Exchanges like double click & similar. [