Digital Marketing Head at Essel Group – Mumbai

Roles and Responsibilities : 

– Build a strong Digital Marketing strategy to help an organization to reach its target audience at scale to deliver growth at optimum costs.

-Education Sector Experience is a Must

– Build and lead best-in-class digital marketing team: Training, learning & development, recruitment, management, org structure and more.

– Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

– Acquisitions & Traffic Growth – Bringing CAC down with a steady focus on quality user growth & retention.

– Build strategy for best-in-class SEO solutions for firm’s digital assets.

– Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help organization reach its target audience at scale.

– Build strong analytics & insights to influence key business strategy.

– Collaborate with category & marketing teams for business prioritization as and when needed. Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

– Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product & engineering teams.

– Own marketing budgets and business results.

Qualifications & Experience

– Graduate/ Post Graduate from a premier institute.

– 9+ years in marketing function with the last 5 years handling digital marketing of a progressive B2C Tech Company at a senior level.

– Proven track record of growth through digital marketing.

– Experience in a startup or entrepreneurial venture would be a big plus.

– Must have channel expertise and thought leadership when it comes to digital marketing, SEO, ASO and its best practices.

Apply here: http://www.esselgroup.com/apply-now.html