Digital Marketer Manager -vSocialize Solutions Private Limited – Coimbatore, Tamil Nadu

vSocialize is looking for Digital Marketers to plan, execute, and optimize our marketing efforts.

If you live and breathe digital marketing, we want to talk to you. You should have a go-getter attitude, passionate, innovative, willing to learn, experiment, problem-solving ability, and driven.

The ideal candidate will have a passion for all things marketing, sales, and technology. You will be well-versed in the concepts surrounding digital. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
Driving traffic to websites to generate leads and tracking conversions, and key KPIs.
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Launch optimized online adverts across channels to increase company and brand awareness and Conversion
Develop paid social media campaigns to target relevant audiences and drive traffic to our websites.
Evaluate and develop a long term SEO strategy (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Proven experience as a Digital Marketing Executive or similar role in a Software Product company. Fresher with the right attitude are welcome as well.
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media campaigns, Google Adwords, email campaigns and SEO/SEM
Up to date on latest trends and working knowledge of ad serving tools
Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Knowledge of paid campaigns across Quora, Capterra.

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