On the digital horizon, social media is one of the services where you can flaunt your creativity to the fullest. The platform allows you to gradually build up what you stand for and nurture a share of voice.
Social media broadly helps you with brand awareness, it can also help you drive traffic on the website and a lot beyond that. It can also help you engage with end-user with more bright ideas and through the comments.
Let’s dive into how you can make the most of your social media marketing for your brand.
Essentially, all the efforts will be fruitful if you do the right research
Understand your brand well:
Do well-research on your brand, how are you different from your competitor? Work on your brand content and creative tonality.
Do an in-depth analysis of your social pages:
- Check what content pegs worked for you?
- What needs improvement?
- Which posts gaining more engagement or type of post?
- How often you’re leveraging the moment marketing?
- What activities can help you build your community?
Build Audience Personas:
It’s an integral part of any marketing, as we are not addressing the entire audience pool. Drawing personas not only will help us gauge the audience but also their behavior, various touchpoints, platforms where they are active and consuming data.
Know your competitors:
Do a social audit and understand what type of format the competitor is posting often; their content pegs, campaigns, social platforms they are active on and take a notice on the engagement.
Experiment by taking a cue from it as it might as well work for you and try creative ways to elevate the same. Now that you know your base, you can go out of the box to leave a mark in your industry.
Define the objective well:
Now that you have an understanding of the overall picture, you are aware of your end goal. Outline it with the help of SMART.
Your entire plan revolves around these SMART goals as there no other way to understand if you are reaping out from your investment. [i]
Umbrella idea or campaign:
This is a great exercise to position yourself and amplify your message on different mediums. Since this will be a unique idea derived from consumer insight. It will be more meaningful and get you more eyeballs to your brand and its communication as it will be resonating to the aspects of the audience.
Every social media platform is different so is its audience. It’s vital to alter the content as per each platform and use the relevant format of creative with respective content depending upon the platform’s user need and platform guidelines. Platform strategy will give a boost to your social media as you will be addressing and catering to the audience.
Create a social media calendar:
This aids you to curate your content and plan the posts well in advance and keeps you organized. It gives you more sense of the overall picture and you can strategically plan the entire month/week. Be well prepared and curate more quality content.
Harnessing the power of the tool:
Many tools are available, some come to the rescue of scheduling the post with some you get a full-fledged analysis of your metrics.
With different tools, you can stay productive as well as analyse and optimise your social media activities. Right from content insights, creating unique post, engagement tracker, to even competitor’s analysis, all these can be flashed on your screen within seconds.
In a nutshell, social media marketing is not just posting an information along with a suitable creative. It requires an extensive research as eventually you will be portraying your brand to the world through these social media channels.
“Social strategy is a must when you kickstart your marketing, it’s an essentials part of the online marketing.”