Are you an avid writer? Do you want to turn your passion into Profit by writing blogs? For you it is extremely important to understand the power of right keyword because traffic on your blog will depend on how well you select the topic of the blog. When I say right keyword it means it should have high organic traffic & low competition.
To understand the concept of right keyword, lets understand the types of keywords
Types of keywords:
Long tail keywords:
These keywords are relative long. It usually contains more than 3 words. Hey are very niche & relevant but they garner lower search volumes & they have less competition.
Example: Why Digital marketing is important OR Make egg less pizza sauce etc
Short tail keywords:
These keywords are relative Short. It usually contains less than 3 words. Hey are sometimes very generic in nature but they garner very high search volumes & they have higher competition.
Example: Digital marketing OR Pizza sauce etc
|Long tail keywords||Short tail keywords|
|Number of words||>3||<3|
|Ranking||Easy to Rank||Difficult to Rank|
How to indentify best topic or keywords for your blog?
You can identify best topic or keywords with the help of keyword reach tools. By doing this you will be able to find lot of high potential keywords which has got very high search volumes and low competition. You can use these keywords in your blog or campaigns to earn profit out of it.
10 best keyword research tools:
Google Keyword Planner:
This is one of the most popular tools available to us by Google. It offers plenty of keyword data like keyword suggestions, Keyword trends, related search terms, ad group ideas & a lot more.
Pros: There is no limitation of number of searches or number of suggested keywords. It also provides big range for suggested keywords. It is freely available to everyone.
Cons: It does not provide exact count of monthly searches & competition; rather it provides range of an avg. monthly search & provides competition in terms of Low, Medium & High. The another drawback is you will need to have an Adword account to access this tool.
It is one of the best tools available in the market for all you SEO needs. Keyword research is an important part of this tool, it also provides Domain overview, List of Top SEO pages, Backlink data, content ideas etc.
Pros: Its is 360 degree digital marketing tool with all features & it is available free at the moment.
Cons: They have daily search Limitations.
This tool is made on the platform of Google keyword research tool. It Provides data directly from Google keyword planner.
Pros: It will be helpful to people who does not have access to Google Keyword Research tool since it is under adword account.
Cons: The disadvantages are same as Google keyword planner as they share the same platform.
Wordtracker is not only a keyword research tool it also has features like market research tool, it can track competition keywords for you. It can also give you insights on your PPC campaign & SEO efforts etc.
Pro: It easily provides volume & competition of each keywords.
Cons: It provides 7 day free trial & post that it will start charging you fees on monthly bases.
Answer the public:
It gives you results in form of brain map diagram in Questions & answer format. It will give you list of all Low search Intent keywords which are Listed in Google. You can start using these keywords & earn more traffic from Google on your blog.
Pro: Very Innovative User Interface. You can easily download entire keyword list
Cons: We cannot see the search volume or list of competition keywords here
Soovle is another very innovative platform for keyword research. It categorizes the entire search result in to 7 different platforms. Like Wikipedia, Google, Yahoo, Bing, Amazon, Youtube, Answer. As soon as you start trying your search query it will start showing relevant search results in respective section.
Pros: Searches on Wikipedia, Google, Yahoo, Bing, Amazon, Youtube, Answer.com etc simultaneously.
Cons: It does not show search volume or Competition data.
Keyword tool dominator:
KTD has separate section to analyze Google, Amazon, Youtube traffic on particular keywords. It provides filters such as “Keyword contains” “Keyword does not contains” “min or max word count” etc
Pros: It is very user friendly & easy to use tool & it provides separate insights for Google, Youtube & Amazon.
Cons: You can only analyze traffic for USA & UK in this tool. Also in free version it limits you to search only 2 keywords per day. It does not show keyword volume & competition in the form of numbers.
This tool provides lot of functionalities like Keyword difficulty checker, Keywords suggestion, back link checker, competitive analysis, Youtube research, exact domain check, content assistance, and API access.
Pros: It has lot of features which make it comparable to any Paid tool available in the market etc.
Cons: You have to Login to use this tool & it limits your searches 5 keyword daily.
This is very effective tool with lot of hidden features.
Pros: You can do keyword research for Google, Youtube, Bing, Amazon, Ebay, Play store, Instagram & Twitter.
You can also do keyword research in regional languages like Hindi, Marathi Tamil, Telugu, Gujarati etc.
Cons: It shows limited search results in free version. I.e. 5 results per keyword.
KW finder is an effective keyword research tool to find out long tail keywords with low SEO difficulties.
Pros: It can provide you with the keyword search Traffic on city level as well. Along with search traffic it provides Avg Cost per click & Keyword difficulty also.
Cons: It allows you to research limited keywords for Limited time.